ValueFirst Digital Media Pvt. Ltd. acquires Octane Marketing Pvt. Ltd.
ValueFirst Digital Media Pvt. Ltd., a B2B enterprise communication platform & services company has acquired Octane Marketing Pvt. Ltd; a marketing technology company.
Post the acquisition; ValueFirst intends to run Octane as a separate brand while using its sales structure and processes to build upon Octane’s domain expertise. Along with being India’s trusted & No. 1 Email Marketing service provider, Octane offers SMS & web marketing solutions.
“Octane brings significant capabilities around its feature rich email platform as well as its professional services for ROI driven in-box delivery. Post acquisition, ValueFirst intends to integrate Octane repertoire in its latest & industry leading cross channel communication platform Infinito – targeted towards forwardlooking CMOs and CIOs” – said Vish Bajaj, CEO ValueFirst.
Two of the three co-founders of Octane, Digvijay Bhandari & Samarth Saxena, have exited the business to pursue new ventures whilst Punit Modhgil will continue to drive Octane as part of ValueFirst’s leadership team. “Digital 1:1 marketing has gained momentum in India with contextual marketing, delivering highest ROI. Octane-ValueFirst combination delivers the power of Bots, automated messaging, next generation SMS, advanced email & analytics in a cross-channel communication platform that’s purposefully built to align organizations with consumer life cycle and journey. Octane & ValueFirst share a common vision of enabling Indian organizations to realize a higher value from their digital engagements and this milestone is an important step in this direction.” – said Punit Modhgil, Co-Founder Octane.
The deal was a combination of cash and stock; exact deal terms are not available.
Founded in 2003, ValueFirst is a B2B company connecting businesses with consumers over digital communication platforms. It has a large diversified customer base across BFSI, e-commerce, retail and consumer verticals along with strong relationships with telecom operators across geographies. ValueFirst is currently focused towards cross channel communication and AI driven NLP Chatbots.
Founded in 2007, Octane is a marketing technology company that provides a state-of-the-art email, SMS and web marketing platform.5