Why you can’t get over SMS as a marketer?
Mobile technology is evolving rapidly; today billions of people are using mobile phones in India and the number is still on rise. This gives any business, small or large a humungous customer base and a bigger sales figure.
Even if it’s a smartphone or a basic handset, one feature is common in both the categories and that’s exchange of SMS. Additionally it’s a fact that about 90% of the text messages are read within 3 minutes of receiving it; so we can say that SMS is still the most effective medium of communication.
Bulk SMS marketing is important due to several other reasons like:
SMS captures maximum market base:
All big brands have been using it since years. Be it Carl’s Jr or Benetton, they have been attracting customers and building their brand simultaneously with well-thought of offers sent over SMS.
Cost efficient solution:
Whether you want to send 5000 or 1 Million SMS, the pricing is quite cheap; ranging from 10 paisa (0.10 INR) to 24 paisa (0.24 INR) and there are additional offers as well. You can know more by writing to us at firstname.lastname@example.org
Drive high open rates:
Your target users might not be checking emails or WhatsApp for your offers but SMS usually have more chances of getting opened by mobile phone users. This lets you capture their attention easily with exciting offers on your products & services.
Effective remarketing efforts:
You can leverage your existing database for remarketing your brand. Send them offers/deals and brand points via SMS to encourage them for purchasing your products. This will also bring referral shoppers to your brand through word of mouth marketing.
Go green initiative for brand marketing on social media:
Update your clients about their outstanding bills, payments and more by going paperless. Even if you are an SME or startup, showcase this as your company value and send SMS. This will be another cherry on the cake!
These are just primary benefits – we’ve got a lot more for you! ValueFirst services help you with more than just brand marketing. Connect with us to know where and how you can leverage marketing for your business with our best in class SMS marketing platform. To know more about SMS marketing, drop a mail at email@example.com