What do you think about Email Marketing? Is it still one of the most effective marketing tools for your business?
The answer is yes, email marketing is still one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still.
What are the key points you should keep in mind while building your Email campaigns?
Ensure you’re Compliant
Your email should be readable on any device that your subscriber decides to read it on. You can check out how your emails and website look on free tools to view your content on a range of simulated screens.
There are multiple platforms where the email appears in different email services. Firstly, your email should be delivered in a way that it doesn’t look wrong or different, from what you are trying to deliver on multiple platforms like Yahoo! Mail, Gmail, Hotmail, etc.
Some marketers prefer HTML coded emails, while others opt for plain text. Email can easily be ruined through any HTML Coding mistakes and even prevent the user from seeing it. Check your code before delivering the email and clean all the errors.
Check and Test
Always check the email before sending it. There should be no typing errors and link should be opened to the correct and desired page. Make sure that things like the date and time of an event are correct. Nobody goes through the email twice or thrice on one particular subject, so be appropriate to what you are delivering.
Send High-Quality Information, Not Just Sales Info
Your emails should be delivered in a way that should be relevant and interesting to your target audience. An email should be attractive and of high-quality, it should not only be about selling the product but to sustain the customer for longer period.
Make It Easy For People to Unsubscribe
If your subscriber makes a decision that they don’t want to get any more emails from you, make it possible for them to easily unsubscribe. If you make it difficult, they will start to begrudge your emails and will certainly never buy from you. They may also report you as spam, which will cause you complications in the future.
Email marketing can achieve awesome results for the smart marketer. On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something.
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