| |
 |
Balancing bottom-line with the top-line |
|
| |
 |
As the automotive sector has become extremely competitive in recent years, the margins have narrowed down, even though the volumes are on the rise because of the expanding market size.
Auto companies have realised that the only way to maintain a healthy bottom-line along with the growing top-line in this competitive market is to focus on after-sales as a revenue stream.
|
| |
|
|
| |
 |
Why Mobile Messaging becomes crucial in Automotive Services? |
|
| |
|
 |
Improved Customer Service
Mobile messaging provides better customer experience by automatically reminding customers of regular service checks and helping them easily register their queries/complaints. |
| |
|
 |
Increased Employee Efficiency
Mobile messaging improves the efficiency of the customer service executives by automating the sending of payment due and service reminders. |
| |
|
 |
Cost Savings
Mobile messaging reduces the communication costs of the service centre by providing them an effective and cheap means of communicating with the customer. |
| |
|
|
|
|
 |
Bouquet of mobile messaging Services |
|
| |
| Service |
| |
|
 |
Reminders on service due to the customer. |
| |
|
 |
Alerts on special service camps/ events to the customer. |
| |
|
 |
Warranty expiration related reminders to the customer. |
| |
|
 |
Daily workshop process report to the dealer. |
| |
|
 |
Alerts send to customers to collect their vehicle on completion of the service. |
| |
|
|
| |
| Insurance Reselling |
| |
|
 |
Reminders on premium due to customers. |
| |
|
 |
Alerts on insurance due to customers. |
| |
|
|
| |
| Marketing & Promotions |
| |
|
 |
Prospects can register interest for the vehicle using short-codes.
|
| |
|
 |
Customers can log on their queries/complaints using short-code/long-code services.
|
| |
|
 |
Alerts to customers on launch of a new promotion/product.
|
| |
|
 |
Send birthday, purchase anniversary etc. to customers.
|
| |
|
|
| |
Mobile messaging empowers the Automotive services to open a personal, cost-effective and efficient communication channel with their customers (dealers and end-customers). |
|
|