ValueFirst Digital
Media Private Limited, country’s leading digital media company has acquired
the clk2c.com (click-to-see) business unit
of Samadhan Systems. Acquisition includes the technology platform, customer and
all personnel working in the business unit. clk2c.com is a mobile video service
that offers personalized video mobile messaging and advertising solutions for
B2B and B2C marketplace. The services provided by the company target
corporates, brand advertisers and consumers for their business or personal
communication needs. With this service brand advertisers can easily reach out
to their target consumers by sending them audio-video commercials, power point
presentations or any video content to the consumers’ mobile handsets
irrespective of the device operating system or the form factor. This creates
significant consumer engagement possibility and subsequent successful
conversion from contact into a lead.
Mr. Vishwadeep Bajaj, CEO, ValueFirst
commented on this recent acquisition, "The mobile video platform
from clk2c.com is a
strategic fit in the ValueFirst portfolio – through this platform we will be
able to execute rich media campaigns on our opt-in consumer base on behalf of
brands & agencies. This platform extends digital interactions to include
video along with our existing multi-modal reach through SMS, Voice, USSD,
E-mail and Display. As an organization we are constantly striving to delight
our customers through enhancing our capability set to deliver high performing
digital campaigns”.
Mr. Bajaj feels that clk2c.com is an
innovative platform for brands to engage with the customers. He said, “We are
confident that brands and agencies will find this rich media video based
consumer interaction very useful in conjunction with the large and targeted
reach which ValueFirst offers. In addition to leveraging the platform,
ValueFirst will continue to service the existing customers of clk2c.com with an intent to grow the relationship
with them through additional engagement opportunities". He also commented
that the B2C capabilities of the platform, which includes mobile video
greetings, would be integrated into FullOnSMS.com, which is a ValueFirst
consumer Internet property offering P2P communication.
clk2c.com's founder Mr. Suresh Kabra said
on this development that "We
are thrilled with this collaboration. I think our alliance with ValueFirst is a
big leap towards bringing rich media content on the mobile. With ValueFirst's
exceptional reach and hold over the digital domain combined with our mobile
marketing expertise we will be able to create a highly engaging space for
advertisers and brands to interact with their consumers. It will bring a
tremendous opportunity for brands and agencies to expand and leverage their reach.
This collaboration will result in brands increasing their recall value and
setting themselves deeper into the hearts and minds of the consumer."
About
clk2c.com
clk2c.com, a self-funded start-up was founded
in 2009. Using clk2c innovative mobile video service, many brands have reached
millions of target customers by delivering their brand message as a video
on mobile.