ValueFirst to talk about its unique business model of data-only enterprise MVNO

Moscow, June 2007 - ValueFirst, which is a leading MVNO for data services with over 800 enterprises as its customers will be talking about its unique business model of being data only MVNO for enterprises in the GSM conference being held in Moscow on 5th and 6th June, 2007.

The Russian and CIS mobile market has seen tremendous growth in recent years. Total subscriptions in the region surpassed 200 million at end-2006, while penetration passed 100%. Undoubtedly, the Russian market has been driving growth in the region, accounting for 55% of total net additions in 2006.

At end-2006, Russian penetration stood at 107%, however figures can be deceptive. Thanks to the growing number of multiple SIM ownership on the Russian market, estimates that actual user penetration stood at approximately 70%, which indicates that some growth potential still in the Russian market.

"With ARPU in the region as one of the lowest in Europe and mobile penetration already close to 100%, mobile operators will have to look for alternate revenue streams. Serving the specific needs of the enterprises by creating a delivery channel for the existing enterprise wide applications like SAP, Siebel etc. can be an interesting service with newer revenue streams", quoted Vijay Shukla, Country Head, ValueFirst.

Operators have been collaborating with specialized players like ValueFirst in India, Middle-East and Pakistan to provide value added services to enterprises. Working with specialized players helps operators focus on their core area of ensuring delivery while players like ValueFirst can focus on issues like system integration, security, network neutrality and business continuity.